Kate Kolody

Senior / Lead Digital Product Designer · E-commerce / DTC / Growth · Subscription / Shopify / Conversion

Felix AI

Leading brand designer of the VESNA

How Swiss psychiatrist Carl Jung teaches us to create effective e-commerce interfaces.

Official Website

Publications

The ultimate UI Kit architecture for online store

Online store redesign: Essential pages checklist

I design products that intentionally influence user behavior — products people want, desire, and stay engaged with, driving growth and conversion for brands

Collaboration
Instagram Envelope Linkedin Facebook Youtube

Sperpower: Strategy & Creative

Global Commerce Design & Technology Agency

VESNA × Synergy University

We’re excited to officially announce our collaboration with Synergy University. Through this partnership, VESNA now has access to a talent pool of 3,000+ students specializing in marketing, UI/UX design, web design, and graphic design — top-performing students with strong academic backgrounds and real motivation to work on live projects. We’re proud to have built a team at this scale and grateful to the university for opening access to such a driven, talented, and forward-thinking new generation of professionals.

I explore sensation as a form of authorship. Through touch, objects, and quiet details, I create experiences that are felt, not explained. This is where meaning lives in sensation.

A collaboration with Armenian perfume houses for Elix Fiore — a brand set to launch by the end of next year. It’s a long-term play with its own language and identity, and I’ve already begun building the brand’s metaverse. Let’s see how it goes.

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